Real estate
with context.
For agencies and developers whose search experience is their shop window.
What shapes the work
in this sector.
- Portal feed specifications and update frequency
- Property particulars accuracy and disclosure rules
- Consent and marketing preferences on enquiry forms
- Map licensing and usage limits
Property is a search problem wearing a brand. Listings change daily, feeds arrive from several systems in different shapes, and a slow or stale search page costs enquiries immediately.
The technical centre of gravity is therefore data: ingesting, normalising and indexing listings quickly enough that the site is never the least current place to find a property.
The problems that
actually recur.
Feeds are messy and constant
Portal and CRM feeds arrive in inconsistent formats and need normalising without manual intervention.
Search performance is the product
Faceted search over thousands of listings with map interaction is a genuine engineering problem.
Media weight is enormous
Galleries, floorplans and virtual tours make performance discipline unavoidable.
Lead speed decides conversion
An enquiry that reaches an agent in two minutes converts far better than one that arrives overnight.
Plays that pay off in real estate.
- 01Normalise every feed into one internal listing model
- 02Index search separately from your primary database
- 03Generate indexable landing pages for genuine location and type demand
- 04Route enquiries to agents instantly with fallback escalation
- 05Serve responsive, correctly sized imagery from a media pipeline
Real estate, answered.
Use a dedicated search service — Algolia, Typesense or Elasticsearch — indexed from your listing model. Faceted property search hand-rolled over a relational database becomes the slowest part of the site by the time you have a few thousand listings.
With genuine landing pages for the areas and property types you actually serve, containing real local content rather than templated paragraphs with a place name substituted in. Programmatic pages with nothing to say tend to be treated accordingly.
Web development
Custom, WordPress and Shopify builds for teams who need a site that sells, not just one that exists.
API & third-party integrations
CRMs, ERPs, payments and internal tools connected so the data stops being re-typed by people.
Speed & performance optimisation
Core Web Vitals, bundle size and server response times taken seriously enough to move revenue.
Database design & development
Schemas, queries and migrations that stay fast and honest as the data grows.
Building for real estate?
Bring us the hard thing. We will bring a point of view, a senior team and a clear next step.