web development01
The website redesign readiness test
A useful way to find out whether you need a redesign or a decision.
/ 3 min
The journal
Useful ideas for
the next chapter.
No trend reports, no filler. Practical thinking for teams making consequential decisions about websites, apps and the platform underneath them.
web development02
Why most B2B websites underperform
The hidden cost of a website that explains but never creates conviction.
/ 3 min
ecommerce03
Choosing between Shopify and custom
Where the platform stops helping and bespoke work starts paying for itself.
/ 3 min
agency news04
The case for visible strategy
Why showing the thinking is the fastest way to build trust.
/ 3 min
app development05
Shipping apps people keep open
The practical interface decisions behind software that survives week two.
/ 3 min
web development06
A better brief for a better site
Five questions that turn a subjective redesign into a business decision.
/ 3 min
platform support07
The compound return of Core Web Vitals
Small technical choices that keep earning after the launch meeting.
/ 3 min
agency news08
Inside the Oakstone model
One senior team across websites, apps and the platform underneath them.
/ 3 min
ecommerce09
When to replatform your store
A diagnostic for teams wondering if their storefront has run its course.
/ 3 min
platform support10
Accessibility without the retrofit
How to build for WCAG from the first component instead of the final audit.
/ 3 min
Browse by topic
Five things we
write about.
Each topic collects the arguments we find ourselves repeating in first meetings, written down properly so you can read them instead.
Web development
3 piecesBriefs, structure, platform choices and why accurate websites so often fail to persuade anyone.
App development
1 pieceRetention, states, release engineering and the decisions that separate an app people keep from one they delete.
E-commerce
2 piecesPlatform decisions, replatforming risk, checkout friction and where merchandising velocity actually comes from.
Platform & support
2 piecesCore Web Vitals, accessibility, security and the compounding value of work nobody notices.
Agency practice
2 piecesHow we work, what we refuse, and the arguments we would rather have in week two than week ten.
Editorial policy
Why there is no
posting schedule.
We publish when we have learned something worth another team’s ten minutes, which works out at roughly one piece a month. There is no content calendar, no keyword-led brief and no ghostwriter, because articles written to fill a slot read exactly like articles written to fill a slot.
Everything here is written by the people doing the work, and every recommendation has been tested on a real engagement — including the ones where we got it wrong first. Where a claim is contested, we say so rather than presenting a preference as a finding.
Nothing is gated. If a guide is useful, it should be useful before you speak to us.
A better brief starts here
Ready to make the next move obvious?
Bring us the hard thing. We will bring a point of view, a senior team and a clear next step.