Websites & commerce
with less translation.
Sites and storefronts that make the complex feel inevitable — and make buying the obvious next step.
What this division
is accountable for.
- A site that argues rather than describes
- Rankings protected through migration
- Core Web Vitals in the green on real devices
- A marketing team that can publish without engineering
A website is the only part of your business that talks to every prospect, every candidate and every journalist, usually without supervision. It is worth building deliberately.
This division covers everything from a marketing site that has to earn conviction to a storefront processing thousands of orders a week. The common thread is that we start with the decision the visitor is trying to make, then design the structure, the argument and the technology to serve it.
Seven capabilities sit here, and most engagements use two or three of them together: a rebuild with a platform migration, or a storefront with payments and subscription logic.
What sits
inside it.
Web development
Custom, WordPress and Shopify builds for teams who need a site that sells, not just one that exists.
Website redesign
A structural rethink of a site that has outgrown its story, its stack or its conversion rate.
E-commerce development
Storefronts built for considered buying: fast catalogues, clean checkout, fewer reasons to leave.
E-commerce platform migration
Wix, Magento or bespoke to Shopify and back again — moved without losing orders, URLs or rankings.
Plugin & Shopify app development
The custom extension your platform is missing, built properly instead of bolted on.
Payment gateway integration
Stripe, PayPal, Adyen and regional gateways wired in with tax, refunds and edge cases handled.
Membership & subscription sites
Gated content, tiers, renewals and billing logic that behaves the same on month twenty-four.
Three engagement
shapes.
Most clients start with the first and decide about the others once there is evidence on the table.
Diagnostic sprint
Analytics, search performance, funnel drop-off and a technical audit read together, ending in a written recommendation with a cost range per option. Roughly a third of these conclude that a rebuild is the wrong project.
Build or rebuild
A component system, content model and technical SEO baseline delivered template by template in priority order, so the highest-value pages are live before the long tail is finished.
Growth retainer
Continuous improvement against the metrics we baselined: new templates, conversion work, content structure and the small changes that otherwise wait a year for a project.
Four stages, visible throughout.
Diagnose
Analytics, search data, sales conversations and a technical audit read together, so the brief is based on evidence rather than opinion.
Structure
Message hierarchy, page architecture and URL plan agreed before design starts — the decisions that are expensive to change later.
Build
A component system engineered by seniors, with technical SEO, accessibility and performance handled as we go rather than bolted on.
Prove
Staged launch, redirect and coverage monitoring, and conversion measured against the baseline we took before starting.
- Your site explains the business accurately and persuades nobody
- Publishing anything requires a developer and a fortnight
- A storefront has outgrown the navigation and platform it launched with
- You are replatforming and cannot afford to lose earned rankings
- —You want brand identity, naming or logo design created from scratch
- —You need paid media buying or an SEO content retainer
- —The real constraint is the offer rather than how it is presented
We would rather point you to a specialist in the first conversation than sell you our second-best skill.
Websites & commerce, answered.
A focused B2B marketing site typically runs from the mid five figures; commerce builds and migrations from around double that. We quote per stage after the diagnostic, because a number produced before anyone has read your analytics is a guess dressed as a proposal.
Whichever matches who owns the site afterwards. Content-led sites with a publishing team go to WordPress or a headless CMS; product-led sites with real logic go custom; storefronts go to Shopify unless something specific rules it out. The recommendation is written down with its trade-offs.
With planning, yes. We benchmark rankings and indexed pages first, map every URL to a destination, preserve heading and metadata equity where it has earned its place, and monitor Search Console daily for the first fortnight after launch.
Usually — most engagements extend an existing identity into a digital design system rather than replacing it. Where the brand is genuinely holding the business back we will say so and scope that conversation separately.
Bring us a websites & commerce problem.
Bring us the hard thing. We will bring a point of view, a senior team and a clear next step.