E-commerce development
built for considered buying.
Storefronts built for considered buying: fast catalogues, clean checkout, fewer reasons to leave.
- — Traffic converts on mobile far worse than desktop
- — Adding a promotion requires an engineer
- — Basket abandonment is high and nobody knows at which step
The work should
change the numbers.
Commerce work divides into two problems that get confused with each other. The first is helping someone find the right thing. The second is removing every reason to abandon once they have. Most storefronts over-invest in the homepage and under-invest in both.
We build catalogue, product and checkout experiences around the actual shape of your basket. A £40 repeat purchase and a £9,000 specified order need different navigation, different product pages and a different definition of a good conversion rate.
Technically, we work in Shopify where its rails help and go headless or custom where they start to cost you. Either way you get a merchandising surface your team can operate without opening a ticket.
What the engagement
actually contains.
Catalogue and taxonomy design
Collections, filters and facets structured around how people search, with indexable URLs for the ones that matter.
Product page engineering
Variants, stock, specifications, media and social proof arranged to answer objections in order.
Checkout optimisation
Fewer fields, clearer costs, saved carts, wallet payments and honest delivery expectations.
Merchandising controls
Promotions, bundles, cross-sells and content blocks your marketing team edits without a developer.
Operations integration
ERP, inventory, fulfilment, tax and accounting connected so orders do not need re-typing.
Commerce analytics
Funnel, cohort and product-level reporting wired to the decisions merchandisers actually make.
- Production storefront with theme or front-end codebase
- Catalogue structure and filter taxonomy
- Checkout and payment configuration
- Operations and inventory integrations
- Merchandising documentation for the marketing team
- Conversion and product analytics dashboard
- Traffic converts on mobile far worse than desktop
- Adding a promotion requires an engineer
- Basket abandonment is high and nobody knows at which step
- Your catalogue has outgrown the navigation it launched with
What usually went wrong
before we were called.
- 01Optimising the homepage while the product page answers none of the real objections
- 02Adding a twelfth app to solve a problem three existing ones already half-solve
- 03Filters and collections built without indexable URLs for real search demand
- 04Locking merchandising behind developer tickets
- Mobile conversion rate
- Add-to-cart and checkout completion
- Revenue per session
- Merchandising changes shipped without engineering
7–12 weeks for a themed storefront; 14–20 headless
What week one
actually looks like.
A read of the funnel by device and step, a review of the current app stack against what it actually contributes, and a catalogue and taxonomy workshop with whoever merchandises day to day.
- Platform admin and analytics access
- Product data and imagery
- Tax, shipping and returns rules
- A merchandising owner for weekly reviews
- Product photography
- Paid social or shopping ad management
- Warehouse or 3PL operations changes
- Marketplace listing management
Scope boundaries stated up front rather than discovered in a change request.
Four stages, visible throughout.
Diagnose
Analytics, search data, sales conversations and a technical audit read together, so the brief is based on evidence rather than opinion.
Structure
Message hierarchy, page architecture and URL plan agreed before design starts — the decisions that are expensive to change later.
Build
A component system engineered by seniors, with technical SEO, accessibility and performance handled as we go rather than bolted on.
Prove
Staged launch, redirect and coverage monitoring, and conversion measured against the baseline we took before starting.
E-commerce development, answered.
Standard Shopify covers more ground than most teams expect and is far cheaper to run. Headless earns its keep when you need a genuinely custom buying journey, heavy content alongside products, or performance that a theme cannot reach. We size that decision against your roadmap, not against fashion.
Yes — customer-specific price lists, quantity breaks, quotes, purchase orders, credit terms and approval flows are common requirements in the work we do. They are worth specifying early because they shape the platform decision.
We instrument the funnel first, so improvements are aimed rather than guessed. Most gains come from four places: page speed, product page completeness, checkout friction and honest delivery information. We test the changes that carry real revenue rather than button colours.
E-commerce platform migration
Wix, Magento or bespoke to Shopify and back again — moved without losing orders, URLs or rankings.
Payment gateway integration
Stripe, PayPal, Adyen and regional gateways wired in with tax, refunds and edge cases handled.
Plugin & Shopify app development
The custom extension your platform is missing, built properly instead of bolted on.
Speed & performance optimisation
Core Web Vitals, bundle size and server response times taken seriously enough to move revenue.
Make e-commerce development useful.
Bring us the hard thing. We will bring a point of view, a senior team and a clear next step.