web development01
The website redesign readiness test
A useful way to find out whether you need a redesign or a decision.
/ 3 min
The journal
Useful ideas for
the next chapter.
Briefs, structure, platform choices and why accurate websites so often fail to persuade anyone.
About this topic
Why we keep
writing about it.
3 articles · Web development
Almost every website problem we are called in to fix turns out to be a structure problem wearing a design problem’s clothes. The pages are accurate, the brand is tidy, and a qualified visitor still cannot work out whether this company solves their particular version of the problem.
These pieces are about the decisions that happen before anyone opens a design tool: what the brief should actually ask for, how to inventory what you already have, which platform genuinely fits the way your team publishes, and how to protect the search traffic you have already earned while changing everything above it.
Browse by topic
Five things we
write about.
Each topic collects the arguments we find ourselves repeating in first meetings, written down properly so you can read them instead.
Web development
3 piecesBriefs, structure, platform choices and why accurate websites so often fail to persuade anyone.
App development
1 pieceRetention, states, release engineering and the decisions that separate an app people keep from one they delete.
E-commerce
2 piecesPlatform decisions, replatforming risk, checkout friction and where merchandising velocity actually comes from.
Platform & support
2 piecesCore Web Vitals, accessibility, security and the compounding value of work nobody notices.
Agency practice
2 piecesHow we work, what we refuse, and the arguments we would rather have in week two than week ten.
Editorial policy
Why there is no
posting schedule.
We publish when we have learned something worth another team’s ten minutes, which works out at roughly one piece a month. There is no content calendar, no keyword-led brief and no ghostwriter, because articles written to fill a slot read exactly like articles written to fill a slot.
Everything here is written by the people doing the work, and every recommendation has been tested on a real engagement — including the ones where we got it wrong first. Where a claim is contested, we say so rather than presenting a preference as a finding.
Nothing is gated. If a guide is useful, it should be useful before you speak to us.
A better brief starts here
Ready to make the next move obvious?
Bring us the hard thing. We will bring a point of view, a senior team and a clear next step.