Hospitality with a human signal.
A rebuilt booking journey and payment integration helped an independent stay win direct reservations.
- Industry
- Hospitality
- Duration
- 7 weeks
- Division
- Websites & Commerce
- Year
- 2026
Websites & Commerce / deliveredKindred operated four properties and paid platform commission on almost every booking. Their own site had a six-step booking flow, a calendar that could show unavailable dates as available, and a mobile experience that took eleven seconds to become usable.
Guests who tried to book direct frequently gave up and returned to the aggregator.
We integrated availability directly from the property management system with a short freshness window, so the calendar stopped lying, and reduced the booking journey from six steps to three.
Payments moved to hosted fields with wallet support, deposits and cancellation terms stated plainly. Imagery was rebuilt through a media pipeline with reserved space and modern formats.
Mobile time-to-interactive fell from over eleven seconds to under three, and the share of bookings taken directly rose to 27% within two seasons.
The commission saved in the first year exceeded the cost of the project.
One designer, two engineers
- Property management system API rate-limited availability lookups
- Rate parity agreements limited what could be offered direct
- Launch needed to precede the booking season by six weeks
Caching availability with a short freshness window and showing the constraint honestly performed better than trying to look real-time. Guests forgive a "checked two minutes ago" label; they do not forgive a false vacancy.
We rebuilt the image pipeline twice because the first approach kept the original aspect ratios. Standardising crops earlier would have saved a week.
Web development
Custom, WordPress and Shopify builds for teams who need a site that sells, not just one that exists.
Payment gateway integration
Stripe, PayPal, Adyen and regional gateways wired in with tax, refunds and edge cases handled.
Speed & performance optimisation
Core Web Vitals, bundle size and server response times taken seriously enough to move revenue.
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