Making expertise easier to access.

Fieldnote had 180 courses and a catalogue page that listed all of them alphabetically. Prospective learners could not tell which course suited their experience level, and the enrolment flow lost roughly two thirds of the people who started it.

Billing was handled by three separate tools, and pausing a membership required a support ticket.

We modelled courses as structured content with level, duration, outcome and prerequisite fields, which made genuine comparison and guided pathways possible for the first time.

Entitlements were rebuilt around a single billing provider with proration, pauses and grace periods defined as explicit rules. The enrolment journey became saveable and resumable across devices.

Enrolment rate from course page to paid membership more than doubled, driven mostly by resumable applications and clearer level guidance.

Support load dropped noticeably once members could pause, upgrade and update payment details themselves.