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      <title>The website redesign readiness test</title>
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      <description>A useful way to find out whether you need a redesign or a decision.</description>
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      <title>Why most B2B websites underperform</title>
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      <pubDate>Tue, 23 Jun 2026 09:00:00 GMT</pubDate>
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      <description>The hidden cost of a website that explains but never creates conviction.</description>
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      <title>Choosing between Shopify and custom</title>
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      <pubDate>Tue, 02 Jun 2026 09:00:00 GMT</pubDate>
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      <description>Where the platform stops helping and bespoke work starts paying for itself.</description>
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      <title>The case for visible strategy</title>
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      <pubDate>Tue, 19 May 2026 09:00:00 GMT</pubDate>
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      <description>Why showing the thinking is the fastest way to build trust.</description>
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      <title>Shipping apps people keep open</title>
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      <pubDate>Tue, 28 Apr 2026 09:00:00 GMT</pubDate>
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      <description>The practical interface decisions behind software that survives week two.</description>
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      <title>A better brief for a better site</title>
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      <pubDate>Tue, 07 Apr 2026 09:00:00 GMT</pubDate>
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      <description>Five questions that turn a subjective redesign into a business decision.</description>
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      <title>The compound return of Core Web Vitals</title>
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      <pubDate>Tue, 17 Mar 2026 09:00:00 GMT</pubDate>
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      <description>Small technical choices that keep earning after the launch meeting.</description>
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      <title>Inside the Oakstone model</title>
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      <pubDate>Tue, 24 Feb 2026 09:00:00 GMT</pubDate>
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      <description>One senior team across websites, apps and the platform underneath them.</description>
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      <title>When to replatform your store</title>
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      <pubDate>Tue, 03 Feb 2026 09:00:00 GMT</pubDate>
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      <description>A diagnostic for teams wondering if their storefront has run its course.</description>
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      <title>Accessibility without the retrofit</title>
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      <pubDate>Tue, 20 Jan 2026 09:00:00 GMT</pubDate>
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      <description>How to build for WCAG from the first component instead of the final audit.</description>
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